We were tasked with creating a captivating campaign with the goal of increasing female participation in sports and exercise within the city of Casey. The campaign title: We Are. We Can. We Will.
The campaign needed to show women across a diverse range of nationalities, body types, ages and abilities in order to speak to a broad target demographic. We aimed to avoid typically feminine colours and imagery shot from a male gaze perspective so often seen in women’s sport campaigns.
The result is a bright and punchy campaign which presents women as strong and fearless – able to take on anything they choose.