We were tasked with naming and creating an identifier for a campaign that aimed to engage and encourage the Banyule community to explore their local shops, while educating them on the benefits of doing so.

The campaign needed to feel fresh and relevant, and inspire residents through a contagious energy to shop locally. The identifier needed to promote, first and foremost, an engaging audio visual marketing campaign which profiled the unique businesses that make up the fabric of the Banyule Community.

Fresh, elegant and considered, the circular line work brings all elements into a unified identifier, representing the wide range of products and services on offer.