Project

Shining a light

The Light in Winter

Enticing locals and tourists to visit Melbourne’s central public space and celebrate during the winter solstice.

Celebrate, don’t hibernate

Since 2013, we have collaborated with Fed Square to bring their Light in Winter festival to life. The festival aims to draw visitors from Melbourne and further afield into the CBD to celebrate the winter solstice.

Each year, an artist commissioned to design a grand-scale installation piece that forms the centrepiece of the festival. We produce a full range of event and marketing collateral, pre-event advertising and on-site signage at Federation Square.

Attendance at the Solstice Celebration in 2014 increased significantly, compared to previous years, and survey responses indicated that the program booklet played a major part in this positive result.

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The Light in Winter festival plays a major part in year round patronage to Federation Square.

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