Shaping 2040

2040 Vision

A distinctive style was created to engage the community and develop the identity for Maroondah’s 2040 vision.

The road ahead for Maroondah

“Maroondah will be a vibrant and diverse city with a healthy and active community, living in green leafy neighbourhoods that are connected to thriving and accessible activity centres contributing to a prosperous economy within a safe, inclusive and sustainable environment.”

Our identity and publication design work has helped Maroondah bring this vision to life and engage the city’s residents as they strive towards their community goals by the year 2040.

The 2040 identity married distinctive typography with a family of ‘ribbon’ illustrations that combined to form cohesive suite of graphic elements that sit comfortably beside the key Maroondah brand.


I see our community bridging the generation gap, having the elderly and the youth interacting and learning from one another.

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