The brief asked us to create a brand which spoke to cohesion, a sense of community and a collaborative approach to local government. The ERG works on issues of common important to several local councils and needed to sit comfortably alongside each council’s brand without favouring them.

The resulting brand is bold and eye-catching, using a colour suite that distinguishes it from its council counterparts.

We also crafted their tagline: “Melbourne’s eastern region. One united voice.” This showcases the collaborative and wide-reaching nature of the brand.

A website was created as part of this brand rollout which you can see here.