Project

Lasting impression

WaterMarc

Creating a brand to leave a lasting impression.

A leisure centre for all

The WaterMarc project was a truly end-to-end engagement. Our role began with naming the centre, in consultation with various Council stakeholders and community representatives. It culminated in the delivery of the full range of design executions, including wayfinding and signage, architectural murals, uniforms and marketing collateral.

Over 18 months, we facilitated and coordinated a number of workshops, presentations and meetings managing the collaboration between ourselves, Council, architects and numerous other suppliers and contractors.

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The community was genuinely interested in watching history unfold. The idea was to involve people in the process, to inform and enlighten – encouraging a sense of authentic community pride and expectation.

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