Project

We are. We can. We will.

Women in Sport Campaign

Empowering and engaging women and girls to become more active.

We were tasked with creating a captivating campaign with the goal of increasing female participation in sports and exercise within the city of Casey. The campaign title: We Are. We Can. We Will.

The campaign needed to show women across a diverse range of nationalities, body types, ages and abilities in order to speak to a broad target demographic. We aimed to avoid typically feminine colours and imagery shot from a male gaze perspective so often seen in women’s sport campaigns.

The result is a bright and punchy campaign which presents women as strong and fearless – able to take on anything they choose.

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A broad-reaching campaign that encouraged both the completely uninitiated and semi-professional sports women to reframe their idea of success.

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