Project

New name. Same great service.

Brand identity and implementation

For over sixty years, North Williamstown Body Works provided quality service and skilled workmanship in the luxury car market.

Owner, George Kallifidas is passionate about his business and wants to take his customers’ experience to the next level, starting with a complete rebrand.

We were charged with creating a brand identity that is highly regarded and synonymous within the prestige automotive repair industry, while leveraging an extensive history.

It needed to represent a passion and commitment to quality work and give customers confidence in the workmanship and attention to detail.

Work involved both naming and branding, as well as creating a comprehensive suite of marketing materials and website.

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Trust is the key – a lifetime in the making. 60 years of heritage needed to be maintained and leveraged throughout this rebrand.

The brand represents the longstanding history of the business; the prestige nature of work; and importantly a recognition of the teamwork of the close-knit company.

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