Project

New from every angle

Familiar faces, fresh thinking

And now for something completely different …
real estate from a new angle

There’s few opportunities to take a conservative industry to somewhere fresh, but our client was up for the challenge. Prepared to look at everything in real estate from a fresh, new angle we developed Newfangle. It’s surprising, witty, customer focussed and different enough to separate the brand proposition from the crowd.

Our brief was to start Newfangle from scratch – the full suite brand identity presents a unique colour scheme, writing style, image styles, property signage, corporate booklet … the lot. Newfangle is distinctively Geelong based and speaks directly to its Greater Geelong audience from a strong local knowledge and experience standpoint.

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The Geelong property market seen from a new, fresh angle.

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