There’s few opportunities to take a conservative industry to somewhere fresh, but our client was up for the challenge. Prepared to look at everything in real estate from a fresh, new angle we developed Newfangle. It’s surprising, witty, customer focussed and different enough to separate the brand proposition from the crowd.
Our brief was to start Newfangle from scratch – the full suite brand identity presents a unique colour scheme, writing style, image styles, property signage, corporate booklet … the lot. Newfangle is distinctively Geelong based and speaks directly to its Greater Geelong audience from a strong local knowledge and experience standpoint.