City of Boroondara’s ‘Gotta go’ campaign sought to recognise the importance of school crossing supervisors in our communities and to encourage a more diverse range of people to take on the rewarding role.
Gotta Go shows a day in the life of a number of demographically diverse crossing supervisors as they report for their day’s duty. Traditionally thought of as a job for seniors, we cast roles for a ‘university student’, ‘stay-at-home parent’ and ‘after school carer’ – all people whose lifestyles are compatible with the demands of the role.
The TVC is both heartfelt and surprising, creating a piece that is memorable and encourages people to share with family and friends. It was completed on a shoestring budget and won its category at the annual Council Awards in 2015.