Skates on

River Rink

Fed Square delivered an innovative family-friendly winter experience.

Chilling out in winter

Momentum Energy supported Fed Square in orchestrating this exciting new addition to Melbourne’s recreational calendar. Sited at Fed Square near the bank on the Yarra River, the River Rink was a temporary outdoor ice skating venue to be enjoyed by people of all ages and relative skills.

Our task was to develop an inviting creative suite that would appeal to Fed Square’s target audience, incorporating the key illustration, type, colour palette and branding cues used through current marketing.


Melburnians enthusiastically took to River Rink in great numbers, seeing it as a fun way to spend an hour or two with family and friends.

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