Project

A bit cheeky, very cheesy

Fromage a Trois

Held in Werribee Park, this premier Cheese & Cider Festival is an event where patrons can sample, taste and purchase produce, and provides an opportunity to meet the makers.

Do you want cheese with that?

With an aim to attract a high calibre of exhibitors to participate in this premier Melbourne event we were approached to develop a visual identity to be used across a number of touchpoints and print and digital channels.

We created an illustration and developed the visual design to ensure the hierarchy of messages struck the right balance. From the success of this design a fun and engaging train advertising campaign was also developed.

The campaign was a little bit cheeky, and altogether ‘cheesy’.

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In Melbourne where food festivals are plentiful we needed to add a touch of wit, humour and graphic inspiration to provide a point of difference.

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